Marico ONDC

Marico, a leading consumer goods company, embarked on an innovative journey to integrate with India’s ONDC platform. Jetbro was entrusted with the task of ensuring Marico's successful early adoption of this new digital commerce network, aiming to revolutionize how businesses interact within the e-commerce landscape.

Challenges

Marico faced several key challenges in this venture:

• Navigating the nascent and complex ONDC platform as an early adopter.
• Ensuring seamless integration for product listing and order management on the ONDC network.
• Integrating efficiently with various logistics partners for order fulfillment.
• Establishing a dedicated and skilled team to manage the ONDC integration process.

Solutions Provided

Jetbro's approach included:

• Early ONDC Adoption: Guiding Marico through the early adoption phase of ONDC, addressing the nuances of this new platform.
• Comprehensive ONDC Integration: Implementing a complete integration solution for product listings, order management, and other functionalities of the ONDC platform.
• Logistics Partner Integration: Seamlessly connecting Marico with various logistics partners for efficient order fulfillment.
• Dedicated ONDC Team: Providing a specialized team focused on the ONDC integration, ensuring a smooth transition and continuous support.

Outcomes

The collaboration yielded significant outcomes:

• Marico established itself as a front-runner in utilizing the ONDC platform.
• Streamlined integration with the ONDC network, enhancing Marico’s e-commerce capabilities.
• Efficient management of logistics and order fulfillment, improving operational efficiency.
• Strengthened Marico’s position in the digital commerce space, opening new avenues for growth and customer reach.

Technologies Used

The technology stack for this project included:

• Backend Development: Leveraging NodeJS for a robust and scalable backend.
• Data Handling and Logistics: Utilizing Python for efficient data processing and integration with logistics partners.
• Database Management: Employing MySQL for reliable data storage and management.
• ONDC Integration Technologies: A suite of tools and frameworks specifically chosen to facilitate seamless integration with the ONDC network.