Parachute Advansed Hair Oil

Parachute Advansed, Marico’s renowned hair oil brand, aimed to strengthen its digital footprint. Jetbro was tasked with creating an engaging brand site that not only showcases the product range but also serves as a knowledge hub for hair care enthusiasts. This project was a blend of aesthetic design, functional product displays, and content-rich blogging.

Challenges

Parachute Advansed faced several challenges:

• Designing and developing a user-friendly and aesthetically pleasing brand site.
• Creating distinct and informative product pages for a diverse range of hair care products.
• Developing an engaging blog site to complement the brand’s digital presence.
• Integrating with various marketing tools for enhanced analytics and user tracking.

Solutions Provided

Jetbro's strategic approach included:

• Brand Site Development: Crafting a visually appealing and easy-to-navigate brand site for Parachute Advansed.
• Product Pages: Designing detailed and engaging product pages, highlighting the unique aspects of each hair care product.
• Blog Site Creation: Building a content-rich blog site to offer valuable hair care insights and connect with the audience.
• Marketing Tools Integration: Implementing tools like Google Analytics and Google Tag Manager for insightful data analysis and marketing efficiency.

Outcomes

The collaboration led to:

• A visually striking and user-centric brand website for Parachute Advansed.
• Effective showcasing of the product range through well-designed product pages.
• Increased user engagement through an informative and interactive blog site.
• Enhanced understanding of user behavior and preferences through integrated marketing tools.

Technologies Used

The technology stack for this project encompassed:

• Frontend Development: Utilizing NextJS and React for a dynamic and responsive user interface.
• Deployment: Hosting the site on AWS using Docker containers for scalability and reliability.
• Analytics Integration: Leveraging Google Analytics and Tag Manager for comprehensive user insights and digital marketing strategies.