Saffola

Saffola, a prominent name under Marico’s brand umbrella, ventured into enhancing its digital outreach with a robust Direct-to-Consumer platform. Jetbro was chosen to lead this digital transformation, focusing on creating an intuitive and feature-rich e-commerce platform to showcase Saffola's wide range of products.

Challenges

Saffola faced several key challenges:

• Establishing a versatile and user-centric DTC platform.
• Seamless integration with essential third-party services, including payment and communication gateways.
• Effective synchronization with UniCommerce for accurate inventory tracking.
• Incorporating advanced marketing tools for better consumer engagement and analysis.
• Implementing custom features like localized pricing models.
• Developing thematic microsites and dedicated recipe sites for various sub-brands.

Solutions Provided

Jetbro's solutions encompassed:

• DTC Platform Development: Developing an all-encompassing DTC site to effectively display Saffola’s diverse product line.
• Service Integrations: Seamlessly integrating critical third-party services to enhance the online shopping experience.
• Inventory Management: Streamlining inventory synchronization with UniCommerce.
• Marketing Tool Integration: Embedding tools like Google Analytics for insightful data-driven marketing strategies.
• Custom Pricing Feature: Introducing an innovative pincode-based pricing system tailored to market demands.
• Engaging Microsites: Building specialized microsites and recipe sites for sub-brands, enhancing brand engagement.

Outcomes

This project achieved:

• A dynamic and customer-friendly DTC platform.
• Smooth integration with multiple third-party services, improving operational efficiency.
• Enhanced inventory management with real-time updates.
• Improved marketing insights and strategies through integrated analytical tools.
• Successful microsite launches that enriched Saffola’s online brand presence.

Technologies Used

The project utilized a range of technologies:

• Web Development: Utilizing HTML, CSS, and JavaScript, complemented by Webpack for a responsive user interface.
• Backend Solutions: Employing PHP and MySQL for a stable and scalable backend architecture.
• Specialized Microservices: Using NodeJS and Python for additional functionality enhancements.
• E-commerce and Analytics Integration: Integrating a suite of tools for a seamless and data-driven e-commerce experience.