Tamanna

Tamanna, an ethnic wear fashion boutique, sought to establish a strong online presence that resonates with its distinctive brand ethos. The goal was to create a Direct-to-Consumer (DTC) platform that not only showcases their exquisite products but also offers tailored services to a global clientele.

Challenges

Key challenges for the project included:

• Building a custom-coded website that aligns with Tamanna’s unique brand language.
• Incorporating multi-currency functionality to cater to NRI customers.
• Developing a system for custom quote requests and measurements for personalized orders.
• Integrating analytics tools for comprehensive customer insights and marketing effectiveness.

Solutions Provided

Jetbro’s solutions were tailored to meet these specific needs:

• Custom-Coded Website: Developed a bespoke website using Custom PHP/MySQL, reflecting Tamanna’s brand aesthetics and values.
• Multi-Currency Support: Implemented multi-currency functionality to facilitate international orders.
• Personalized Order Features: Created a system for customers to request custom quotes and submit measurements for tailored ethnic wear.
• Analytics Integration: Set up Google Analytics and Facebook Pixel to track user behavior and optimize marketing strategies.

Outcomes

The collaboration resulted in:

• A bespoke and visually captivating online platform for Tamanna, enhancing its digital footprint.
• Expanded global reach with multi-currency support, catering to a diverse customer base.
• A customized shopping experience meeting the specific needs of ethnic wear enthusiasts.
• Valuable insights into customer preferences and behavior through analytics integration

Technologies Used

The technology stack included:

• Web Development: Custom PHP and MySQL for a unique and scalable website solution.
• E-commerce Features: Advanced e-commerce functionalities tailored for an ethnic wear boutique.
• Analytics Tools: Implementation of Google Analytics and Facebook Pixel for data-driven insights.