The New Joneses

The New Joneses, spearheaded by social entrepreneur Tamara DiMattina, is dedicated to promoting sustainable living. Jetbro was tasked with creating a digital platform that not only serves as an informational hub but also actively engages users in the sustainability movement.

Challenges

Key challenges included:

• Developing a website that effectively showcases The New Joneses’ episodes and content.
• Integrating a system for newsletter sign-up to build a community of eco-conscious individuals.
• Seamlessly incorporating sponsor materials without compromising the website’s message and user experience.
• Implementing analytics tools to track engagement and optimize outreach strategies.

Solutions Provided

Jetbro’s tailored solutions encompassed:

• NextJS Website Development: Building an engaging and informative website on NextJS, showcasing episodes and key messages.
• Newsletter Integration: Integrating a sign-up feature for The New Joneses’ newsletter using sendy.co, enhancing user engagement.
• Sponsor Content Integration: Crafting a design that incorporates sponsor materials in a way that aligns with the site’s aesthetic and mission.
• Analytics Integration: Setting up Google Analytics and Facebook Pixel to monitor user interactions and optimize content strategies.

Outcomes

The project achieved:

• A dynamic and user-friendly website that effectively communicates the principles of sustainable living.
• Successful integration of a newsletter sign-up feature, growing The New Joneses’ community.
• Cohesive incorporation of sponsor content, maintaining the integrity of the site’s environmental message.
• Valuable insights into user behavior, aiding in the continual refinement of outreach efforts.

Technologies Used

The technology stack included:

• Web Development: Utilizing NextJS for a responsive and interactive web experience.
• Newsletter System: Integrating with sendy.co for efficient email subscription management.
• Analytics Tools: Implementation of Google Analytics and Facebook Pixel for data-driven decision making.